White Paper Design How To Create Beautiful White Papers

Table Of Content

• Technology White papers
• Marketing White papers
• Research your audience and topic well
• Break up chunks of text with visuals
• Make sure your white paper is not only informative but also engaging!
• Allow for plenty of white space on your pages
• Create a White Paper Hub on Your Website
• Add data visualizations to your white papers

Put together all of your content ahead of time so that you know exactly what you need to include within your white paper design. Follow along with our five-step tutorial or watch the quick video to learn how you can create your own engaging white paper design. If it doesn’t have an appealing design, your white paper probably isn’t going to work as well as you want it to. As with any type of content — from writing blog posts to making presentations to crafting ebooks—a lot of your white paper’s success comes down to the design.

Technology White papers

If you plan to create and share numerous live Visme links for white papers, start using Visme’s dynamic fields feature. Include a summary and add more info than you would on a social media post. You don’t need them to sign up in exchange for the white paper; you just want them to open it and read it, so it’s okay if you reveal more of what’s inside. A white paper is great for generating leads, but you can also send it as a gift to your existing email list. Send the link to the digital version or the PDF file to everyone on your email list with a small blurb and invitation to read.

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Marketing White papers

Adding imagery can not only make your white paper look more engaging, but it can also help keep your document on brand. In the example above, the background photo and color scheme of the cover page establish the topic of the white paper. You can tell at first glance that it’s going to be about nature or the environment. Just like your title, your white paper’s cover page is the first thing your audience will see. This title also includes a subtitle, further informing the reader why it’s important they read the white paper.

Research your audience and topic well

Instead, companies use their knowledge and authority on the subject to entice readers to learn more about their businesses and what they have to offer. The length of a white paper depends on how much data or content is being added to it. Be sure that the white paper only contains information or data relevant to the reader. A white paper is a well-researched report or practical guide that centers on a major issue and provides a solution for it.

Break up chunks of text with visuals

Include why you wrote the white paper and what you hope the reader will get out of it. The idea is that you need to understand your audience well in order to make a connection. If your title interests them, they’ll start to read, but if the content isn’t up to par, you’ll lose the opportunity to make an impact.

Make sure your white paper is not only informative but also engaging!

You can also generate a public or private online shareable link with the option to require an email address before accessing for lead generation. Or, you could even embed the white paper onto a page of your website. Just like other white papers, research white paper examples include reported facts and data aimed at educating readers around a particular topic.

If the way your content is portrayed doesn’t match your brand voice and tone, then it won’t have the impact you desire. You can easily upload your brand fonts, logo and assets to Visme and store them in your Brand Kit to use in any design project. You can also turn your brand’s color palette into a one-click color theme in Visme, which will show up in the color themes tab in the editor. This technique will not only keep your white paper on brand, but all other projects created by your team. The colors in your white paper must be balanced and harmonious throughout all the pages. Use color themes to change all the colors in a document with one click; it’s much faster than changing the color of every element one by one.

Create a White Paper Hub on Your Website

Break up text-heavy pages, use plenty of whitespaces, and go easy on the reader’s eyes. You can also use images like charts and graphs to both strengthen your points and break your text up further. Defining your target audience will also help you make smart decisions about distribution. After all, you won’t meet your goals if no one reads your white paper. If you don’t have a mechanism to do that, this is something to focus on before you move on to content creation.

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Add data visualizations to your white papers

Often, businesses will use their company branding on their white paper to tie their design cohesively to other company publications. Before starting on your white paper, it’s important to understand the goal it’s trying to accomplish. Most often, businesses use white papers as a supplement to other forms of content marketing, including blogs and educational articles.

Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. It’s almost as important as knowing how to write a white paper that conveys information succinctly. Layout and design should be on your mind from the moment you start outlining your white paper copy — they go hand-in-hand.

Showcase in-depth data and statistics within your white paper by visualizing numbers with charts, graphs and customizable data widgets. White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers. In that case, it’s best to stick to a letter-sized page, whether in portrait (8.5×11) or landscape (11×8.5). Varying your page layout will help keep readers engaged by going against their expectations. When the eyes have something new to look at, it’s easier to stay engaged. In this example, they use different fonts and colors for each level of header.

Color psychology is key when creating your white paper graphic design. This template is one of our many company white paper templates designed with a modern twist. White papers tend to be centered around in-depth and complex topics, and cybersecurity is no different. This template takes on a futuristic design to match its topic with a number of icons and data visualizations, helping to keep readers engaged. If you’re looking for a whitepaper that focuses on presenting a solution to your customer’s daily problems, this social media risk whitepaper provides a great starting point. It helps to effectively outline social media's negative effects or risks while providing proactive tips and practices to resolve or avoid them.

White papers are known for their in-depth analysis and research-based approach. They provide readers with a thorough understanding of the subject, supported by credible sources of information. With Visme, you can share it as a live Visme link with or without a password entry. You can also use your white paper as a lead magnet by asking for an email before granting access. Invite them to read the white paper with your live link or PDF, and ask if they’ll share it with their own audience. Another technique to distribute your white paper is to run an outreach strategy.